(IT-NEWSWIRE.COM, June 05, 2018 ) Over The Top market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015.The online communication platform is growing with new innovative technologies. In today’s digital world more consumers are moving towards over-the-top services rather than traditional cables. Companies operating in digital media sectors are increasingly doing innovation of new technology to produce fresh revenue streams by shifting towards online platform. OTT refers to services which are accessible over the internet such as search engine and social network etc. OTT refers to delivery of images, video, audio and other media over the internet. OTT is mostly related to communication and media and are lower in cost as compared to traditional method of content delivery. Consumers are using online videos instead of traditional television, downloading music and films that were provided only on physical media etc. Over-the-top (OTT) includes some of the benefits such as quality of services, consumer protection and cyber security.
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Key trend which will predominantly effect the market in coming year original content creation by the OTT players. Original content creation by leading OTT players, such as Amazon and Netflix have proved to be successful. These market leaders by creating their own proprietary content are expected to continue their investment in production of more attractive original content.
OTT market by content type is segmented into Voice over Internet Protocol (VoIP), text & images and video. Large number of population across the globe are using the OTT in form of text, images, VoIP and Videos. However the video stream and video content sharing are popularizing rapidly across the globe.
The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the OTT industry.
Over The Top Market Players:
1. Akamai Technologies, Inc.
2. Amazon.com, Inc.
3. Apple, Inc.
4. CBS Corporation, Inc
5. Facebook, Inc.
6. Google, Inc.
7. HBO NOW
8. Hulu L.L.C.
9. Netflix, Inc.
10. Roku, Inc.
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