Daily Technology News

Technology News and Press Release Distribution Services

About US | Contact Us

Home | Technology News | Submit Press Release | Submit RSS Feed
Unlimited Press Release Distribution
Press release distribution service

IT News Media

ComputerWeekly
CIO News
PC World
MacWorld
InfoWorld
Tech Republic
Wall Street Journal Digital
ZDNet
Submit press release to these Tech media distribution list.

Technology News Releases

Best Marketing Automation Software | Major Factors to consider while selecting Marketing Automation Software

 



(IT-NEWSWIRE.COM, September 16, 2020 ) Marketing Automation Software is a key component of marketing automation tools that enable companies to automate their marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and other such activities. Marketing automation products can help streamline marketing workflows and measures the outcomes of the entire marketing campaign across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.

Marketing automation needs of each company/business vary. It depends on the size of the Company, the number of channels, and the number of stages in the customer life cycle. Few Attributes that may help a business to narrow down the pool of marketing automation software are:

Total Cost associated:

At present, most marketing automation platforms are highly customizable. This customization enables businesses to pay only for features that they need. Most tools empower the marketer to select specific features and keep on adding features as and when the need comes.

However, this facility to keep on adding features at need increases the total cost associated with marketing automation platforms. Along with this, the complex pricing structure of vendors needs special attention while choosing a suitable automation platform. Few may charge extra for more leads, others may charge more for an increasing number of users. Hence being cautious while understanding the pricing of the marketing automation platform will help marketeer to get increased ROI on investment.

Size of the company and nature of business:

The number of users of the platform, number of channels which are generating leads, the number of leads, the number of client interactions, and the nature of business are important factors that one has to consider while choosing the marketing automation software.

Flexibility with adding features and add-ons:

For a growing business, the feature need keeps on increasing, hence a platform that supports the feature and user scalability will be an apt choice.

Training and ease of use:

An intuitive platform will surely need less time for the training of personnel. The ease of use of the platform will enable users to get the most out of the platform. Other important factors can be data integrity, security, data flow, customer support, and API access.

Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits

About 360Quadrants

360Quadrants is the largest marketplace looking to disrupt USD 3.7 trillion of technology spend and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insights using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7,500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in niche spaces, to be consu To sum up, automation is a boon for marketers. It automates all recurring tasks that can be monotonous and ensures that all marketing operations are carried out effortlessly. Automation saves time and energy for marketers so that they can concentrate on other creative tasks that will help organizations to generate higher revenue. It is clear that marketing automation software and marketers work together so that businesses benefit.

med by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has approximately 400 buyers across various markets.

360Quadrants will also be launching quadrants in fields such as Email Marketing, Social Media Analytics Software, and Social Media Management Software.

Contact:
Mr. Agney Sugla
agney@marketsandmarkets.com
630 Dundee Road, Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441

MarketsandMarkets™

Mr. Aashish Mehra

1-888-600-6441

raviraj.tak@marketsandmarkets.com

Source: EmailWire.Com



Technology News By Sector
  • Application Development
  • Big Data
  • Desktops
  • Cloud Computing
  • Data Centers
  • Mobile Computing
  • OS
  • Open Source
  • Security
  • Virtualization
  • 
    
    

     Sign-Up To Our Free Newsletter!  
    IT-NewsWire Newsletter
     


    
    
    
    
    Technology Marketplace

    Free Information Technology Magazines, Downloads
    Get free tech publications including magazines and white papers
    Amazon, Inc News Headlines
    Read breaking news about Amazon.com as reported by TV news anchors and summaries news articles from New York Times

    Free Computer Security Magazines
    Download or subscribe to latest IT Security publications -- free of charge.

    Microsoft News
    Microsoft financial and at Work: read news about MSFT hardware, software and services.
    Submit RSS News Feed.
    Have your feed on news, products or services displayed under this marketpalce. The feed is also displayed on a full page and updated daily. Add RSS feed Now!



    Press release distribution services: Submit press release to major media. Unlimited press release service

    For unlimited press release distribution for $99 per month, call (281) 645-4086 or start posting your press releases online at EmailWire.com.

    IT-Newswire.com is part of GropWeb Network, online properties of GroupWeb Media LLC. Copyright © 2013 GroupWeb Media LLC. All Rights Reserved.


    GroupWeb Media Network
    AfricaNewswire.Net | AppleNews247.Com | AsiaNewsWire.Net | Aviation-NewsWire | Energy Industry | EstateNewsWire | Entertainment-NewsWire.com | Food Beverage News | Glamour NewsWire | Health NewsWire | Hosting NewsWire | i-Auto NewsWire | i-Business News | EuropeNewsWire.Net | iCameroon.com | i-Canada-News.Com | i-SoftwareNews.com | iT-NewsWire.Com
    | InvestorsNewsDesk.Com | i-TravelNewsWire.Com | LegalLaw247.com | Medical-NewsWire.com | MiningNewsWire.net | MoneyNewsWire.Net | Movie-Stars-News.Com | PayDayNews247.Com | PharmaNewsWire.Com | Publishing-NewsWire.Com | Shopping-NewsWire.com | Telecom-NewsWire.Net | Transportation-News.Com | USGovernment-News.Com | WebPosters.Net | Wireless-NewsWire.Com |
    IT-NewsWire.Com - Newswire and Press Release service of GroupWeb Media LLC